No handoffs.
You talk to the person doing the work. No account manager, no junior team, no telephone game.
About
I do what most marketing leaders hand off.
I’m Jeff Lew. For fifteen years I’ve built brands, written the copy, designed the assets, and shipped the campaigns, the strategy and the execution both. Founder-led companies pay me to run their whole marketing function.
The short version
Agency, to startup, to fractional.
I started in advertising, writing copy at DDB Chicago and Love Communications for brands like Wrigley’s, Arctic Circle, and University of Utah Health, work that earned a One Show Merit Award and a Utah Rockies award.
Then five years as the founding creative director at Aktify, building an AI startup’s brand from nothing: the identity, the site, the messaging, the sales collateral, the investor decks.
Since 2022 I’ve run marketing as a fractional lead for B2B and B2B2C companies across SaaS, healthcare, and consumer, owning strategy through execution for each. The person you talk to is the person doing the work, and that is the entire point.
What you can count on
How working with me actually goes.
Strategy and execution, same hands.
Most marketing leaders hand you a plan to go build. I build it.
Something ships every week.
You get finished work you can use right away. Review it if you want, and never manage it.
You own all of it.
The site, the accounts, the files. Leave anytime and take everything with you.
In their words
People I’ve worked with.
Jeff is behind a lot of what we do, and because we’ve worked together so long, he just knows us. I can say ‘Jeff, I need this,’ and it comes back exactly right. He’s really part of our team.
Jeff is one of the strongest Creative Directors I’ve seen or worked with. He consistently exceeds expectations and is one of those people you want leading your creative initiatives or shaping your product.
I had the opportunity of reporting directly to Jeff for close to two years where he mentored and taught me the ropes of content marketing. Any team would be lucky to have him.
Tell me what’s on your plate.
Takes about twenty seconds. You’ll get a straight read on where I’d start, whether or not you hire me. If I’m not the right fit, I’ll say so.
What would you hand off? jeff@gokickturn.com